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Soya Fish

Monday, November 12, 2012

61 comments :
In 2006, Daniele Perani, fashion coordinator for Fornarina shoes and bags, is on a plane going home from a business trip in China. At lunch time, he is served with a strange container for soy sauce, which he renames Soya Fish and that he sketches out. 
Nel 2006, Daniele Perani, fashion coordinator per la linea di calzature e borse di Fornarina, si trova su un aereo di ritorno da un viaggio di lavoro in Cina. Al momento del pranzo, si trova davanti ad uno strano contenitore per la salsa di soia, che ribattezza scherzosamente Soya Fish e di cui realizza uno schizzo.
In 2011, that sketch made on an airplane flight, turns into a project, thanks to the encounter with the designer Roberto Tartufoli and Remo Ciccio of Calzaturificio Mac Dugan. 
This is how the sneakers Soya Fish are born, inspired by sporty vintage shoes but very modern in materials and colors.  The top model is the platform, a sneaker with a very high sole, but that can be worn comfortably all day. The soles are in fact made in XL EXTRALIGHT, a polymer which has as its main characteristic the lightness combined with abrasion resistance, flexibility and the ability to amortize and limit the micro-shocks to the joints during walking.

Nel 2011, quello schizzo realizzato su un volo aereo, si trasforma in un progetto, grazie all'incontro con il designer Roberto Tartufoli e Remo Ciccioli del Calzaturificio Mac Dugan. 
Nascono così le sneakers Soya Fish, ispirate a scarpe vintage usate nello sport ma rese di tendenza attraverso materiali e colori. Il modello di punta è quello platform, in cui una sneakers è "incastrata" in una suola alta ma leggera, da portare comodamente tutto il giorno. Le suole solo infatti realizzate in XL EXTRALIGHT, un polimero che ha come caratteristica principale la leggerezza, abbinata alla resistenza all'abrasione, alla flessibilità ed alla capacità di ammortizzare, benefica per limitare i micro shock alle articolazioni durante la camminata.



And you, what do you think of these shoes? I can't wait to show you the ones I chose..
E voi che ne pensate di queste scarpe? Io non vedo l'ora di mostrarvi quelle che ho scelto....
 
Website: http://www.soyafish.com/
Facebook page: http://www.facebook.com/SOYAFISH

61 comments :

  1. Love this post! Pics are faboulous!
    kisses and hace a nice day
    VOGUECITA
    http://voguecita.blogspot.com

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  2. Love this post! I don't know this about soya fish

    Kisses, Basty

    http://bastyandthecity.blogspot.com

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  3. Hihi, great Inspiration for a new brand :)

    Greets from the EDELFABRIK
    Chrissie

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  4. Sinceramente le platform non mi piacciono molto ma le prime devo ammettere che sono davvero belle!Aspetto di vedere quelle che hai preso tu!
    Bacioni

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  5. Le scarpe non le conoscevo e mi piacciono molto!!Il modello argento è il mio pref!!!aspetto il prox post per vedere cosa hai scelto e come me indosserai abbinate!
    Oggi io parlo di Tartan, non smette mai di essere di moda a quanto pare...
    Kisses
    http://patriciabrand.blogspot.it/

    http://www.facebook.com/PatriciaBrandWorld

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  6. Troppo figheeeeeeeeeeeeeeee! Le voglio!

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  7. Funny how those chance encounters can mean so much sometimes. Lesson learned... always draw something and give it to the man sitting next to you on the plane. Hee Hee

    BTW... thank you for your comment on my blog the other day. Following you on Bloglovin... hope you will, too?

    http://theleatherskirt.blogspot.com/

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  8. Molto carino questo post!!
    e in blog mi piace molto!!
    se ti va possiamo seguirci!! :) :)

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  9. ooh I love those shooes! <3

    http://theweirdperfectionist.blogspot.com/

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  10. Sorry , not my style ! I find them orthopedic !

    XX Luba

    

:: Well Living Blog :: peplum skirt in my look today
    
http://very-well-living.blogspot.com

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  11. Hello, congratulations on your blog!
    If you can visit this blog:
    http://morgannascimento.blogspot.com.br/
    Thank you for your attention

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  12. Wow! Never heard of it before. LOoks comfy! Thanks for sharing. :)

    ~Chai
    http://chenmeicai.blogspot.com
    http://lookbook.nu/chenmeicai
    http://www.bloglovin.com/en/blog/2957855
    http://www.nuffnangx.com/user/hJK222B

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  13. great shoes , am following you now , hope you follow back .

    http://nanybuz91.blogspot.com/

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  14. ciao cara grazie di essere passata da me :) molto carino il tuo blog..ti và di seguirci a vicenda?
    baci

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  15. Carinissimo il logo Soya Fish e molto divertenti anche le scarpe: le mie preferite sono quelle profilate in glitter ;)))

    http://www.lostinunderwear.blogspot.it/2012/11/la-terza-caldissima-tendenza-moda.html

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  16. thank you ! i really like your blog, and i follow you now ! :)
    xoxo
    annalenaherz.blogspot.com

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  17. Bellissima storia e bellissime scarpe!
    LaCrilla
    www.lacrilla.blogspot.it
    www.facebook.com/putapin

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  18. Great post!

    Radha xoxo
    http://buttonsapart.blogspot.co.uk/

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  19. Awesome! Thanks for visiting my blog, I'm following you now!

    Hitchcockesque blog

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  20. follow you now.
    thanks for your lovely comment (:
    would be nice if you could follow me too

    xoxo
    fairy kiss

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  21. Nice blog darling!
    Do you like to follow each other?
    Let me know, would be nice!!

    Love, Annewil
    lovetolittlethings.blogspot.com

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  22. Love the shoes! Their great! Ciao xx

    www.laurettie.blogspot.com

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  23. Love those little cute soy sauce fish!! :)

    xo - Sheila
    www.sheislovelyblog.com

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  24. sono davvero belle ed il tuo blog mi piace tantissimo scrivi molto bene e la passione si legge in ogni parola , è bello trovare blogger come te ti seguo con molto piacere grazie di esser passata da me ^_^

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  25. first are amazing - great colour:) now i want to eat sushi ;p

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  26. Great post !! Shoes are amazing :)

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  27. grazie Elisa per il commento... e i complimenti... ok ci seguiamo a vicenda... mi aggiungo ai tuoi sostenitori... ora aggiungiti anche tu ai miei...
    http://ragazzocomune.blogspot.it/
    http://scrivimidamore.blogspot.it/


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  28. appena iscritta! dovessi scegliere prenderei quelle con un po di zeppa! sia la scarpa sia il colore sono molto me! eli

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  29. I love stories like that.
    How one weird loking soya container can create such a big brand! :D

    Follow the Royal Peach

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  30. My favorites are the yellow ones and the sparkly sneakers! I followed you, hope you'll follow me back!
    Dasha x
    http://touch-of-turquoise.blogspot.ca/

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  31. thank you for your sweet comment! just followed, follow back? :)) xx

    --


    Jasmine
    turquoiseinlove.blogspot.com

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  32. i like the shoes :)


    by the way,thanks for checking and leaving a comment on my post. i replied to it :)

    oh and if you like you could check out my new outfist post too.
    you can check it here!

    Chiara♥
    xmisschiarax.blogspot.be

    BLOG | Instagram | Polyvore | bloglovin'

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  33. love the post and the shoes!!!
    http://www.themustweallneed.blogspot.com.es/
    xoxoxo

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  34. well i can't wait to see which one you chose :)
    i love the story behind the product :)

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  35. non le conoscevo! sono carine ma forse non troppo il mio genere, sono curiosa di vedere quelle che hai scelto tu!!!
    molto bello e soprattutto interessante il tuo blog, ti seguo.
    se ti va passa da me, magari potremmo seguirci a vicenda :)

    A.

    http://myfashionmotif.blogspot.it/

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  36. Mmm .. non sono il mio genere! Baci

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  37. Mi piacciono se le vedo sulle altre, ma non rispecchiano il mio stile.

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  38. Hi! thanks for visiting my blog. Nice to meet yours. I love soya & i love that soya plastic fish!! ;)
    followed! i also invite you to come back to "KS"
    see u soon
    xoxo

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  39. Mi piacciono molto!!!
    Baci
    MyGlamourCupcake.blogspot.it

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  40. great shoes and great story behind them!

    x
    http://worryaboutitlaterr.blogspot.com

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  41. great post
    nice shoes

    miblogbyamo.blogspot.com

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  42. Non sono assolutamente il mio genere di scarpe! :-(

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  43. WHat a great brand story! Love the logo...and the shoes ^^
    xoxo

    novelstyle.blogspot.com

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  44. beautiful post Elisa, we didn't knoe this story

    xo Lelli, italian fashion family

    http://leolelli.blogspot.it/

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  45. Great post! What an interesting story. xo style, she wrote

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  46. Cool I'll check it out !!

    Love,

    Janice
    the-fashion-milkshake.blogspot.com

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  47. I love the shoes and how it really goes well against the vibrant purple!

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